Visit Wales - Wales Coastal Path App
In July 2012, Oli won a major UK-wide competition issued by Visit Wales and Ordnance Survey, UK, which attracted over 100 entries. The competition was for the design and development of truly world-class destination apps for iPhone and Android across the range of the Wales Coast Path. Wales is the first country in the world to provide a dedicated footpath along its entire coastline.
This major project encompassed the top 12 visitor destinations along all of this iconic coastal route. While focusing on the natural and cultural heritage found along the path, a key priority of these visitor servicing and marketing apps is to promote individual destinations, local businesses, communities and attractions, both in destination and prior to arrival, at itinerary planning stage.
The platform connects visitors to local communities by creating new and exciting cultural, historical and culinary themed visitor experiences and itineraries. These visitor experiences promote and support local businesses and their communities by combining essential local area information that is useful either before and during any trip. The fully sustainable commercial solution that OLI has created is designed to extend visitor numbers, dwell times, per capita spend and in turn, the season, and can be updated easily to add and revise content.