Creative Destinations & Interpretation

An award-winning tourism and digital consultancy delivering strategy, planning and implementation of visitor experiences and digital solutions


Seamus Heaney Landscape Feasibility Study

Seamus Heaney Landscape Feasibility Study
Seamus Heaney Landscape Feasibility Study

Oli were honored to help Mid-Ulster District Council with a feasibility study of the landscape linked to Seamus Heaney.  The project complemented the construction of the much-anticipated visitor centre in the poet’s home town of Bellaghy.

The literary legend certainly left his mark on the area, and through consultation with local stakeholders, it soon became clear that the people of Bellaghy, and neighbouring Castledawson, are extremely proud of his literary legacy.

The council was determined that this project should stand out as best-in-class at an international level. To this end, detailed benchmarking was undertaken, drawing inspiration from some of the most innovative and successful literary trails and visitor experiences in the industry.

Oli then carried out detailed research into each of the sites linked to the life and works of the late poet, and how these could be innovatively, and sensitively interpreted to visitors interested in learning more about the beautiful landscape which shaped the man and the poetry.

When examining each of the sites, Oli carefully considered (a) whether the site was suitable for significantly increased visitor numbers, and if not, (b) how that landscape could be developed, or (c) if it would be suitable at all to accommodate this new demand.

Oli were then able to tap into industry knowledge of the latest and most innovative digital and traditional visitor interpretation to propose truly integrated solutions tailored to each of the locations identified.

A phased approach to physical landscape and interpretative development was proposed to the council, which included an overarching methodology, initial development and ongoing maintenance costings. This feasibility study was received enthusiastically by the council who have used it as a solid foundation on which to progress the project to the next stage.

The report included:

  • Community and stakeholder consultation
  • Research
  • Benchmarking similar developments
  • Trail design
  • Landscape development designs
  • Interpretative designs
  • Communications plan
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