East Border Region Digital Tourism Scoping Study
Oli has helped to drive forward the East Border Region tourism potential for a group of councils who have joined to make the most of the digital opportunities across the East Border area. Encompassing counties in Northern and Southern Ireland, they have shown their commitment to forward thinking and an ambition to deliver a first-class digital offering to visitors. A region that has a wealth of tourism and heritage assets, this group of councils got together and showed great innovative spirit by commissioning Oli to develop a digital strategy for the region. The aim was to maximise on existing potential and identify where development was needed to position them as digital leaders and tourism innovators.
Oli has worked with a number of local authorities across the East Border Region since the start of 2014 to audit current provision and importantly, identify digital potential in the tourism and wider arena. We not only looked at new innovation and where digital infrastructure investment is needed, but assessed the existing invaluable skills and knowledge across councils to identify where mentoring and sharing of knowledge can play a huge role. It's not all about having more funding - for us, it's also about looking at what's already there and helping to maximise on this and supporting regions to create networks to mentor and benchmark with each other. Our team is from a broad spectrum across tourism and technology, so our job is to know who you should be talking to so as to get the most for your project.