Creative Destinations & Interpretation

An award-winning tourism and digital consultancy delivering strategy, planning and implementation of visitor experiences and digital solutions

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Antrim & Newtownabbey Digital Scoping Study

Antrim & Newtownabbey Digital Scoping Study
Antrim & Newtownabbey Digital Scoping Study

In late 2015, Antrim and Newtownabbey Borough Council asked Oli to undertake a review of the existing digital offering at visitor sites and attractions in the area. The initial review would form the basis of a report signposting how the existing digital offering can be built upon and improved.

The potential for visitors to enjoy a great visitor experience through the use of digital technologies was clear as there are a number of intriguing sites and attractions in the region that are of a very high quality. Consultation with stakeholders was very positive and there was a strong will to harness the latest innovations to improve the visitor experience.

Through research into current and potential visitor demographics to each of the sites and attractions, Oli was able to utilise existing traditional visitor interpretation and pair it with suitable digital technologies to advise on potential visitor experiences that would encourage the participation of the target audiences.

The report included a detailed analysis of the current offering, in depth research of visitor demographics and visitor numbers specific to the region and its sites and attractions, thoughtful consideration how the current offering could be maximized through the use of digital. Costings were provided on all suggested solutions, and practical advice on development, installation and maintenance where necessary.

An in depth analysis of the benefits of clustering and cross promotion of sites was also addressed, as it is felt that the potential of this is currently under utilised. The report outlined phased developments and will form a strong foundation for the council’s visitor information strategy going forward.

The report included:

  • Site analysis
  • Stakeholder consultations
  • Connectivity and network analysis throughout the region
  • Recommendations for suitable digital enhancements
  • Costings
  • Presentation of findings
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